What is SEO?
SEO stands for search engine optimization. You’re planning for the time when people search for a topic in your web page. You’re deciding upon what you can do to increase the probability that your page will show up on page 1 of Google, Yahoo! or whatever.
Watch the video below to see 16 different points for improving your SEO.
Below are the 16 main points from the above video in text form.
- Google Trends. Go to trends.google.com to see what is trending on Google Trends. If you go to the website, it is self explanatory what you are to do. This page is about SEO. So, I searched for SEO and two other related terms. As you can see from these graphs, search was by far the most popular of the three terms. SEO was in second place. Search engine optimization hardly ranked at all. The article is about SEO. So, I decided to use it as the keyword. Search is so popular that I decided to sprinkle that word here and there in the article.
- Outbound links. Link to at least one web page that is not part of the website you are working on.
- Internal links. Link to at least one web page that IS part of the website you are working on.
- Focus keyphrase. Ask yourself what is the main topic that your page is about. Reduce that to one, two or three words. That is called the focus keyphrase. Sprinkle that keyword throughout your article.
- Keyphrase density. Google’s algorithm wants your keyphrase to be repeated enough so that visitors will know what your page is about. However, it considers keyphrase stuffing to be cheating. Do not use the keyphrase too often. Keep the density between 0.5 and 3% of the words in your article.
- Keyphrase in first paragraph. Always insert the keyphrase in the first paragraph of your article.
- Keyphrase in H2 & H3 headings. A few of your subheadings should have the keyphrase.
- Keyphrase in title. Use the keyphrase in the main title of your article. Try to have it at the very beginning. (Note the main title of this article.)
- Keyphrase in slug. A slug is the part of a URL which identifies a particular page on a website in an easy to read form. To the right is the URL of this web page. The slug is seo. I usually enter the slug by initially having nothing for the article title except the keyphrase. Then I click my mouse in the main area where the article will be.
- Keyphrase in meta description. A meta description is a snippet of text that summarizes a page’s content. It can be up to 155 characters long.
- Keyphrase in alt tags. Look at your article in text view. Cmd F to find every alt=. Cmd V to paste the keyphrase into some (but not all) of them.
- Keyphrase length. On the one hand, you want long-tail keywords. People are less likely to search for them. However SOME people will be searching for them. So, you end up having a higher conversion rate. However, you want to use your keyphrase a number of time without making the text sound awkward. So, you have to find the balance.
- Text length. The text of your article should be at least 300 words.
- Keyphrase in title. The focus keyphrase should be in the title at the very beginning.
- Keyphrase in slug. The slug is that part of the URL after the domain name. Make sure the focus keyphrase is within it.
- Main title width. The main title should be a maximum of 600 pixels wide. The Yoast SEO information below will help you know how to do this and most of the other above points.
WordPress plugin and SEO
With the exception of Google Trends, WordPress has a plugin that will help you with most of the points above. It’s called Yoast SEO.
Note that as a Fiverr Seller, I can create a very simple WordPress website for you. Included in the website creation is the installation and activation of five different plugins including Yoast SEO. Then you be directed to an instructional website that will help you turn that simple website into a professional-looking website.
For that service, you will have to pay a total of $40 USD.
Other expenditures you will have:
- Registration of a domain name — $10.
- Registration with a web host — $35.
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