What’s the point of a Facebook group?
A Facebook group is made up of a group of people who are very interested in a particular topic. Ideally the members will add value to each other. Ideally the members will engage with and build relationships with each other.
I recently started a group about WordPress websites. I have a $40 (USD) gig advertised on Fiverr. The purpose of my Facebook group is to promote my Fiverr gig. However, I must do that very subtly. If I’m too blatant in my promotion, people will just get turned off and not join my group.
So, I want the main purpose of the group to be to help people solve their questions about WordPress.
When people ask questions, I will try to use creative ways to answer them myself. That will give more credibility to me and my brand. My goal is to help people solve their problems and thereby forging connections with a number of group members.
Hopefully I can expand my available skills so that I can provide the members with more than one type of Fiverr gig.
Getting started creating your Facebook group
From your Facebook home page, click on Groups in the left-hand column. Then either click on Create Group or else click on the name of your group. Then:
- Name group.
- Add some worthwhile content.
- Select privacy
- Choose icon that will be beside group name in Shortcuts.
- Add a cover photo that includes your logo.
- Add group description including purpose of group, who is allowed to join & group policies. (See examples below).
- Respect other members, and don’t be abusive or get too heated or talk about politics.
- Don’t share any information, including screenshots and email addresses.
- Add up to 5 tags (keywords that help people find your group).
- Invite people.
- Enter email addresses in panel to right of group news feed.
Scheduling a post
When you create a post, you may want to post immediately. Alternately, you can click the tiny clock icon to the left of the Post button and select a date and time in the future for when you want your post to publish.
Questionnaire for new members
You should definitely ask a few (up to 3) questions of people who want to join your group. If they are too lazy to answer a few questions, they probably are among the types of people who would not contribute much to the group anyway.
To set up your questions:
- Click Moderate Group.
- Click Membership Questions.
- Click Add Question & then type your question.
- Click dropdown box & choose type of question.
- Click Save.
Removing & blocking people
Do not hesitate to remove & even block people if they are violating group policies. To remove them:
- Click on Members in the left-hand column.
- Click on the small cog opposite the offending member’s profile picture.
- Click Remove From Group.
If you want to just temporarily suspend someone, do not block them. They will be able to join again later.
Moderation can be very time consuming. Don’t bother starting a Facebook group unless you are willing to spend time:
- Reading content to make sure no one is violating group policies.
- Deleting unwanted content.
- Adding or removing members as needed.
- Posting once in a while.
- Replying to questions & concerns.
Important points about your Facebook group
- Introduction. Write an enticing introduction. This uses the About section. Make sure that someone who has the potential to be interested in your group reads more after you pull them in with the first sentence. Tell who started it & when it was started.
- Rules. Click Moderate Group > Create Rules > Get Started from the left menu. Click to an example rule to add it to your rules or else write your own. Confirm. To add additional rules, click Create Rule. Once created, group rules are displayed in the About section of your group.
- Additional administrator. As you get more members, you can end up spending over an hour a day administrating your group. That is not what you signed up for.
So, just ask your group for additional admin support. Choose your criteria such as
- Being readily available.
- Being active participants in the group
- Having different personality characteristics from you so that a variety of viewpoints and approaches covered by the admin team.
- Secret group. After you have an additional administrator, set up another group that is set to secret as opposed to public. Then you and the administrator(s) can discuss problems as they come up in this secret permanent record. If a problem comes up, you can use the secret group as an archive to see what you discussed last time.
- Intervene early. If a thread has been running too long & people are disagreeing, intervene & suggest that the topic should be discontinued. All the disagreeing can just cause problems.
To learn more about Facebook groups, go to AdEspresso.